Privacy policy

Allbirds, Inc. and its affiliated organizations value the privacy of individuals who interact with the company and seek to provide clear information about personal data practices. This Privacy Policy explains how information may be collected, handled, used, retained, and disclosed when individuals browse websites, use applications, purchase products, contact customer support, visit retail locations, participate in events or promotions, or engage with other services provided by the company. It also outlines certain choices and rights that may be available under applicable privacy laws.

Personal information generally means information that identifies an individual or can reasonably be linked to a specific person. The information collected can vary depending on how an individual interacts with Allbirds. Data may be processed when necessary to complete transactions, provide requested services, manage accounts, communicate with customers, maintain operational systems, protect business interests, meet contractual responsibilities, or comply with applicable legal obligations. When consent is the legal basis for a particular activity, individuals may have the ability to withdraw that consent, subject to applicable restrictions and operational requirements.

Customers may provide information directly when using Allbirds services. This can occur when creating an account, purchasing merchandise, arranging delivery, contacting customer care, subscribing to communications, submitting a return request, or participating in promotional activities. Depending on the interaction, information may include a person’s name, email address, telephone number, billing information, shipping details, order information, and transaction records. Payment information may be processed through payment providers used to complete purchases. Communications with customer service may also be retained when necessary to resolve inquiries, maintain records, improve support procedures, or protect the interests of customers and the company.

Individuals may choose to provide additional information through reviews, surveys, questionnaires, contests, product feedback, research initiatives, product testing, promotional activities, or similar programs. Information supplied through these activities can help Allbirds understand customer interests, evaluate product experiences, improve existing services, and identify opportunities for future development. Participation in optional programs is generally voluntary. Individuals should also be aware that information intentionally posted through public reviews, comments, social media platforms, or other publicly accessible services may be available to other people.

Certain information may be collected automatically when individuals use websites, applications, or other digital services. Depending on the technology involved, this information may include IP address, browser type, operating system, device characteristics, identifiers, approximate location, referring pages, pages visited, navigation patterns, and interactions with digital features. Cookies, pixels, tags, and related technologies may be used to support these activities. Such technologies can help maintain account sessions, remember selected preferences, understand website traffic, improve functionality, identify technical issues, support security, and evaluate how visitors use digital services.

Information collected through these different sources may be used for a variety of legitimate business purposes. These purposes can include processing orders, delivering purchases, managing accounts, handling returns and exchanges, responding to customer questions, providing service notifications, improving products, evaluating digital performance, conducting analytics, preventing fraudulent activity, and protecting company systems. Information may also be used for marketing communications relating to products, services, offers, or other activities that may be relevant to customers. Individuals may be able to modify marketing preferences or unsubscribe from promotional messages. However, important communications relating to transactions, accounts, security, orders, or requested services may still be provided when necessary.

Allbirds may rely on external companies to support various operational activities. Relevant personal information may be shared with service providers that assist with payment processing, order fulfillment, shipping, technology services, customer support, data analysis, marketing operations, fraud detection, infrastructure management, and similar functions. These providers receive information as needed to perform services on behalf of the company and may be subject to contractual or legal requirements concerning the handling of personal information.

Information may also be disclosed in other circumstances permitted or required by law. This can include responding to lawful requests from government authorities, complying with legal processes, protecting the rights or safety of individuals or the company, investigating suspected unlawful activity, or supporting corporate transactions. In connection with activities such as mergers, acquisitions, financing arrangements, reorganizations, or transfers of business assets, personal information may also be transferred as part of the relevant transaction.

Allbirds uses reasonable administrative, technical, and physical measures intended to protect personal information against unauthorized access, alteration, loss, misuse, or disclosure. Security practices may include access restrictions, system monitoring, technical safeguards, internal procedures, and other controls appropriate to the circumstances. Although reasonable precautions are taken, no website, electronic communication method, network, or storage environment can guarantee complete security. Individuals should therefore understand that electronic information may remain exposed to certain risks despite protective measures.

Personal information is generally retained for only as long as reasonably necessary for the purposes for which it was collected. The appropriate retention period can depend on the type of information, the nature of the customer relationship, operational requirements, legal and regulatory obligations, dispute resolution, fraud prevention, and recordkeeping needs. Once information is no longer required, appropriate steps may be taken to delete, anonymize, or securely dispose of it, unless applicable laws or legitimate business requirements require longer retention.

Allbirds does not intend to knowingly collect personal information from children in circumstances where such collection is prohibited by applicable law. Privacy protections and individual rights can differ according to jurisdiction. Depending on applicable regulations, individuals may have rights to request access to their personal information, seek correction of inaccurate data, request deletion, object to certain processing activities, restrict particular uses, withdraw consent where applicable, or manage marketing preferences. Some requests may require verification of identity and may be subject to legally permitted exceptions or limitations.

Privacy practices may evolve as technology, services, business operations, and regulatory requirements change. Allbirds may revise this Privacy Policy from time to time to reflect changes in data practices, new services, legal obligations, security measures, or other operational developments. Individuals are encouraged to review the policy periodically to remain informed about how personal information is handled.

Through continued attention to responsible data management, appropriate security practices, transparency, and individual privacy choices, Allbirds seeks to maintain confidence among customers and other users of its services. The company remains focused on handling personal information thoughtfully while supporting reliable shopping experiences, customer communications, digital services, and ongoing business operations.